What I Bring
A multidisciplinary approach combining design, technology, content, and communication to create effective digital experiences.
Digital Media & Content
Creating engaging visual and multimedia content for digital platforms, campaigns, and brands.
Web Design & UX
Designing responsive, user focused websites with attention to structure, accessibility, and visual experience.
Social Media & Marketing
Developing platform specific content and digital strategies that strengthen visibility, engagement, and brand presence.
Communication Strategy
Shaping clear messages, compelling stories, and audience-focused content through media and communication expertise.
About Me
Communication Experience Meets Digital Creativity
I’m a digital media and strategic communication professional with a background in journalism, higher education, and media leadership. Today, I combine that experience with web design, content creation, digital marketing, SEO, and multimedia production to create clear, engaging digital experiences.
Experience & Professional Journey
A career combining digital media, technology, communication, marketing, and academic leadership.
2026–Present
IT Support & SEO Specialist
Workow Inc.
Technology support, SEO analysis, website performance, and AV systems.
2025
Digital Content & Marketing
SalesEra / Canyon Entertainment Group
Social media content, branding, digital strategy, and client-facing creative work.
2025
Growth Marketing Apprentice
FeltSense
Content strategy, social media, audience development, and digital marketing.
2008–2023
Academic & Media Leadership
Universities in Ethiopia
Journalism education, communication leadership, curriculum development, and media initiatives.
Tools & Capabilities
A versatile toolkit for creating, communicating, and delivering effective digital experiences.
Design & Creative
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Canva
Graphic & Visual Design
Marketing & Content
SEO
Content Strategy
Social Media Marketing
Digital Marketing
Copy & Content Creation
Web & UX
WordPress
Wix
HTML & CSS
Figma
UX/UI Design
Multimedia & Tech
Adobe Premiere Pro
Adobe Audition
Video & Audio Production
AV / Technical Support
Digital Platforms
AI-Supported Workflow: ChatGPT • Gemini
Education &
Professional
Development
A foundation in communication strengthened by continuous learning in digital media and marketing.
Canadian Business College
Digital Media & Web Design — Honours
Marketing & Digital Media
Higher Education
Addis Ababa University
MA — Journalism & Communication
Bahir Dar University
BA — Journalism & Communication
Specialized Digital Development
Acadium Growth Marketing Apprenticeship • Digital Podcasting • UX/UI & Design Thinking • SEO & Digital Marketing
International & Professional Development
Edward R. Murrow Program • TRIEC Mentoring Partnership